• Provide easy-to-navigate in-restaurant order management via Expo, our tablet-friendly web application intended for use by restaurant staff, which offers visibility into past, current, and upcoming digital orders and pick-up methods from all direct and indirect digital channels, and highlights time-sensitive tasks. • Utilize permission-based administration tools and reporting to both brand management and in-restaurant staff via the Olo Dashboard. Enhance Consumer Engagement and Build Brand Loyalty • Create and manage one-time and multi-use promotions via the Olo Coupon Manager, which empowers restaurants to create compelling promotional offers, build brand loyalty, increase consumer engagement, and encourage repeat business. • Retrieve, apply, and integrate with established consumer loyalty and rewards platforms. • Transmit consumer and transaction details to established loyalty and customer relationship management platforms via system integration, API integration, or webhooks. Network Module . Our Network module expands restaurant brands’ reach and drives more direct orders from other platforms. The key capabilities of our Network module include: • Provide brands with an opportunity to take advantage of new channels beyond traditional marketplaces, enabling a powerful acquisition channel that redirects to a brand’s direct ordering site. • Increase exposure to new customers through order fulfillment directly through Google search results and Maps pages, increasing direct order volume from previous and new consumers, creating brand-loyalty, and converting consumers to brand-owned channels after ordering. Switchboard Module . Our Switchboard module centralizes inbound phone orders , enabling call center and in-house staff to seamlessly process phone orders, fully integrating into the restaurant brands’ POS systems . The key capabilities of our Switchboard module include: • Facilitate centralized telephone ordering which modernizes phone orders, in some cases enabling order entry to occur offsite, allowing in-restaurant employees to focus on consumers in the restaurant. The responsive web UI provides flexibility to those store locations choosing to leverage in-store employees to take phone-in orders via a mobile device, such as a tablet. Kiosk Module . Our Kiosk module enables restaurants to create a digital interface optimized for a physical device to be used in restaurants, allowing a consumer to place an order autonomously. The key capabilities of our Kiosk module include: • Enable physical structures to display information and allow for user interaction. • Facilitate an in-restaurant digital interface where a consumer places an order autonomously, having a positive impact on ordering wait time, ordering lines, and efficiency. Virtual Brands Module . Our Virtual Brands module enables a pickup and delivery service model that allows restaurant brands to leverage their operations to maximize revenue per square foot. The key capabilities of our Virtual Brands module include: • Expand brand presence and launch new concepts in same brick-and-mortar footprint. • Experiment with and test new menu items without retail overhead. 5
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