• Provide permission-based administration tools and consolidated marketplace sales reporting to both brand management and in-restaurant staff via the Olo Dashboard. Customer Engagement Solutions . A suite of restaurant-centric marketing and sentiment solutions enabling restaurants to collect, analyze, and act on guest data to deepen guest relationships, boost revenue, and increase CLV through our Marketing Automation, Sentiment, and CDP modules. Marketing Automation Module The key capabilities of our Marketing Automation module include: • All-in-one Customer Relationship Management, or CRM, built to capture guest interactions with a restaurant brand and trigger mass and automated email and SMS campaigns that boost guest frequency, spend, and CLV. • Advanced segmentation produces insights that can be leveraged for campaign targeting on any channel. Sentiment Module The key capabilities of our Sentiment module include: • Aggregates third-party reviews and direct feedback surveys into one platform used to reply to guests and track satisfaction trends over time. • Reporting allows restaurants to proactively address a dip in sentiment overall or by specific category (e.g., food, service), which can be a leading indicator of sales. The key capabilities of our Customer Data Platform module include: Customer Data Platform Module • Purpose-built for restaurants to aggregate guest data from dozens of sources to create a unified view of behavior and spend across sales channels. • Disseminates guest data to end-platforms that power business decisions, actions, and ultimately brand growth such as culinary, operations, marketing, and finance. Front-of-House Solutions . A solution for FOH , enabling restaurants to streamline the queue orders from multiple sales channels, optimize seat utilization in the dining room, and increase flow-through of reservation and waitlist parties through the Host module . Host Module The key capabilities of our Host module include: • Direct to consumer, location-specific reservations and waitlists. • Suite of wait quote algorithms that leverage machine learning to improve quote accuracy over time, ultimately boosting on-premise guest conversion rates. • Integrations with POS and our Ordering module to enable efficient management of both the dining room and queue of online orders. • Two-way text communication with dine-in guests and those who order for pick-up. • Automated actions that free up hosts to engage with guests and increase operational efficiency. 7